You can come upon success by accident or by following the pathways others have made for you. You can also stumble into failure the same way.
You can also go a new way, one where your entire team is efficiently organized towards a common goal. Around 70% of companies that use project management say they meet their goals on time and within budget.
Wish that were your agency? Here are five project management for marketing agencies tips that will take your business to the next level.
1. Figure Out Your Goals
Step one for any marketing projects is defining what you want to accomplish.
Do you want to increase subscriptions? Raise awareness for your brand? Sell more digital products?
Once you’ve nailed down your goal, you can begin organizing your efforts.
2. Set Up for Success
Next, you’ll put together a game plan for success. This will require a little research beforehand, but it will make a big difference.
Look to see if your agency set the same kinds of goals in the past. Check what worked and what didn’t and incorporate those methods in your new project.
Get together a list of tools you’ll need and put together a basic budget. Things might change in the future, but this is your primary roadmap.
3. Communication is Key
Project management in marketing involves a lot of moving parts. Ensure your team is onboard every step of the way with clear communication.
Your roadmap from tip two is going to be your guide. Look to see all that you’re going to need and play to your team members’ strengths.
Make sure that everyone understands the why (step one) and the how (step two). Keep an open door (or inbox) so that people feel comfortable asking questions.
4. Plan for the Best, Prepare for the Worst
Although marketing project management helps you meet your goals, there are times when things fall through. Although we’re staying focused on the positive, it’s important to plan for when things go wrong too.
For example, in a large industry like IT, failed project management costs a company an average of $167 million. Marketing agencies can suffer similar losses, but if you plan ahead, you can minimize the damage.
Look at each failure as a lesson. Extract the positives and leave behind the negatives.
5. Think Omnichannel
Omnichannel is a marketing buzzword you’ve no doubt heard tossed around. There’s a good reason for that, too.
As a marketing agency, you can’t rely on just one way to reach potential customers. Think of how one campaign can be repurposed across multiple platforms.
When crafting your project, keep that in mind so you can squeeze maximum results from minimum effort.
More Project Management for Marketing Agencies
Planning, communication, and omnichannel thinking are some of the best project management for marketing agencies tips to help you succeed.
Need a way to handle these tasks more efficiently? You need the right software.
Whether you’re a large marketing agency or even a freelancer, we can help you organize your projects. Reach out to us today and discover the difference we make together!